SZTE-Szedeák
Szedeák was founded in 1992, with the backbone of our team consisting of students from Szeged, based at the Deák Ferenc Gymnasium. By 1995, our association was already playing in NB I B, supplemented by players from Szegedi Postás. At the beginning of the 2000s, we spent two seasons in NB I A, and since 2010, we have maintained our membership at the highest level. In the 2020/21 championship, our team finished in third place, achieving the best result in the history of men’s basketball in Szeged. After winning the bronze medal in the championship, we added a sensational Hungarian Cup silver medal to our trophy cabinet, and Szedeák made it to the playoffs for two consecutive years. In the 2023/24 season, we again reached the Hungarian Cup final four, where we knocked out the reigning champions in the first match and ended the series with another silver medal.
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*How much did teams spend to earn one championship point (revenue/number of championship points)
SZTE-Szedeák
One of our team’s greatest values is training young talent. Over the past 33 years, we have always placed great emphasis on training and supporting young talent in Szeged. In 2005, we had to choose between maintaining our youth program or our adult team with our existing resources. We chose the future, and it was the right decision. Based on the productivity index of the Hungarian Basketball Association, Szedeák is one of the best youth training centers in Hungary. Thanks to our dedicated program, we introduce basketball to nearly 300 elementary school children every year.
More and more companies are recognizing the role and importance of employer branding in human resource management. Many people are unaware that employee loyalty can be fostered not only through salary increases, but also through extra benefits such as free tickets to sporting events. In such cases, employees do not necessarily value the financial aspect of the benefit, but rather the intention behind it, or, if you will, the care shown to them. Our partners have the opportunity to purchase tickets for the team’s home games at a discounted price, and we also offer special collaborations such as a gala match between the partner’s team and SZTE-Szedeák or even a company meet & greet.
SZTE-Szedeák is based on American principles, so marketing is an important part of our daily operations. Thanks to this, we provide our partners with extensive support and opportunities to reach our audience with unique and effective campaigns.
At SZTE-Szedeák’s home games, our partners have the opportunity to reach B2B or B2C consumers, mainstream fans, or VIP guests within the framework of integrated campaigns.
Appearance options:
Database building, ambient appearance, BTL relocation, prize games, sponsored content
In favor of SZTE-Szedeák.
No competition
Soccer and basketball are the two most popular sports in the lives of Gen Zers. In Szeged, only the latter is available at the highest level.
Valuable target group
As a university team, you can reach not only our fans, but also the 22,000 students of the University of Szeged.
Professional operation
Our team’s marketing activities are supported by an award-winning agency, enabling us to provide our partners with comprehensive professional assistance.
