Event
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Boxing
Superz. Budapest is Hungary’s most popular perfume brand, a title earned not only through product quality, but also through exceptional user experience and premium standards.
After a two-year break, British professional boxer and TV personality Tommy ‘TNT’ Fury — half-brother of heavyweight world champion Tyson Fury — returned to the ring in Budapest. The event took place at MTK Sportpark and was organized by AAA Events, part of the PFR Group. As a unique highlight, 50 international influencers attended as part of the Budapest Influencer Trip.
Sponsorship sales for the event were managed by OUTCLASS.
In addition to the quality of its products, the sponsor places strong emphasis on marketing with a particular focus on authentic collaborations with international influencers. By supporting the gala, the brand aimed not only to strengthen its positioning, but also to connect directly with participants of the Budapest Influencer Trip.
Beyond prominent brand placements, the sponsor also had full branding rights for the VIP lounge, offering international celebrities, including Tyson Fury, a direct experience with Superz. products and a personal meeting with the brand’s founder.
A sold-out event broadcast live by TV2 and DAZN – one of the world’s largest sports streaming platforms. Hundreds of user-generated content pieces (UGC) were created by both local and international celebrities, as well as the audience. The event also served as a unique opportunity to spark valuable brand-building connections and launch new business collaborations.
