Sponsorship
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Handball
The leading HR service provider in Eastern Hungary, offering comprehensive staffing solutions for small and medium-sized enterprises as well as multinational companies. The group specializes in every aspect of student employment, standard labor contracts, pensioner and simplified employment, as well as the recruitment and selection of highly qualified professionals.
The National Handball Academy (NEKA) is a premier talent development hub for Hungarian handball, with a growing focus on its senior team. In 2021, the NEKA men’s team was promoted to the top division (NB I) and has remained a solid presence in the league ever since. With youthful energy, a strong professional foundation, and top-tier facilities in Balatonboglár, NEKA has become a key player in Hungarian handball.
Meló-Diák, one of HSA Group’s key brands, offers job opportunities for students and helps them take their first steps into the world of work. Supporting the next generation is a core value of the group, which means the goal of sponsorship went beyond visibility. It was also about finding a partner that genuinely shares this mindset and helps nurture the talent of tomorrow.
For HSA Group, NEKA proved to be the ideal partner — combining professional excellence, a dedicated developmental mindset, and nationwide reach. A conscious focus on youth, talent development, and setting a positive example are all values that align perfectly with the group’s mission. This partnership with NEKA delivered more than visibility, it created a platform for meaningful, value-driven brand building.
Over the course of the three-season partnership, HSA NEKA became a steady presence in the top division (NB I) and even secured a bronze medal in the Hungarian Cup. The collaboration delivered both sporting success and increased brand visibility for HSA Group at the highest levels of Hungarian handball. At the same time, through its support of young talent, the partnership authentically reflected the company’s value-driven mindset.
