Sponsorship
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Football
The leading HR service provider in Eastern Hungary, offering comprehensive staffing solutions for small and medium-sized enterprises as well as multinational companies. The group specializes in every aspect of student employment, standard labor contracts, pensioner and simplified employment, as well as the recruitment and selection of highly qualified professionals.
Ferencvárosi TC’s men’s football team is Hungary’s most successful and well-known club, with over 30 national championships and regular appearances in international competitions. Fradi offers exceptional reach both domestically and internationally, with stadium attendance and media visibility far above the national sports average. This makes the club an ideal partner for brand building and large-scale audience engagement.
HSA Group approached sports sponsorship as a strategic branding tool, not just a visibility opportunity. They were looking for a team that aligned with their values, matched their professional standards, and offered nationwide reach. The goal was to build a partnership that could strengthen brand credibility, awareness, and cultural relevance with their target audience over the long term.
Ferencvárosi TC proved to be the perfect partner, matching HSA Group’s brand-building goals in values, reach, and prestige. The sponsorship went beyond branding visibility, combining digital activations and VIP experiences to offer exclusive engagement opportunities for both current and future partners.
Through initiatives like HSA Player of the Month and HSA Fan of the Month, we created a direct, meaningful connection between the brand and Fradi’s passionate fan base.
Over the past two years, the sponsorship has generated nearly 50 million impressions for HSA Group. The brand’s social media following grew by 4,200, while the umbrella brand’s overall prestige increased significantly. VIP activations led to new business deals, and connections within the fan community opened up additional commercial opportunities.
