Sponsorship
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Basketball
Alfa Biztosító x SZTE-Szedeák
The Client
Alfa is one of the key players in the Hungarian insurance market, serving over 1.3 million clients. The company offers modern, reliable, and digitally accessible insurance solutions for both individual and business customers..
The Team
SZTE-Szedeák is the flagship men’s basketball team of Szeged, and a long-standing member of Hungary’s top division. The club is deeply committed to talent development and community building, regularly drawing full crowds to the Szeged sports arena. Szedeák represents not only sporting excellence but also local identity. All brand partnerships and sponsorship collaborations are managed by OUTCLASS.
The Mission
The client’s goal was to strengthen its presence in southern Hungary and find an opportunity to drive genuine engagement. A key consideration was to partner with a platform that offered credibility, not just for short-term campaigns, but for long-term strategic collaboration..
The Solution
Through the partnership, Alfa joined the club as a gold-level sponsor, securing prominent brand visibility at home games and across digital platforms. The agreement offers not only targeted exposure, but also meaningful opportunities for audience engagement. This long-term collaboration strengthens the brand’s local presence and community integration.
The Result
In the first phase of the collaboration, we established a brand presence that fits organically within the club and its fan community. Through consistent visibility and direct points of engagement, the Alfa brand is steadily building its presence in the region, making its local integration increasingly tangible.
Contact
